| Duration | 1.5 Years |
|---|---|
| Level | Masters Program |
- The Master of Marketing involves an exploration of the motives of consumers during the purchase of products and services. Students will learn how to use this market research to make more effective marketing decisions
- Leading Marketing academics will teach students to examine who the customer is to develop a competitive advantage by effectively positioning products/services in the market
- Students will study how to utilize promotional tools an organization may use to create this competitive advantage and enhance a brand’s equity, whether the organization is a commercial, non-profit, or social entity
- This master’s degree will ultimately enable students to develop and demonstrate technical knowledge and skills in marketing, a field increasingly important for all types of organizations that need to deliver value through the products and services they create
- Students will have the opportunity to study a wide range of advanced topics in marketing and gain professionally oriented generalist and specialist marketing skills
| Fees components | Amount |
|---|---|
| Tuition & fees | 1980874 INR |
| Hostel & Meals | 723337 INR |
| Insurance | 33430 INR |
| Student Services and Amenities Fee | 17556 INR |
| Housing Application Fee | 1571 INR |
| Residential Fee Pre-payment | 28045 INR |
| Ancillary Housing Fees | 28045 INR |
| Total | 831984 INR |
Entry Criteria
| Class 12th | No specific cutoff mentioned |
|---|---|
| Bachelors | 50.0%
|
| Exams | TOEFL: 86
IELTS: 6.5
PTE: 62
|
| Additional info |
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