International Marketing MSc

Duration	12 Months
Level	Masters Program

This MSc provides the students with an opportunity to acquire a thorough understanding of marketing theories and how to apply them to real-world business challenges. They will specialize in marketing within an international context, including the rapidly developing issues surrounding global communications and brand management
The course covers the following areas:
- consumer behavior
- international brand management
- the international business environment
- international marketing
- international marketing communications
- market analysis
- marketing research
- principles of marketing
This degree is aimed at graduates of all disciplines who wish to study a commercially-focused postgraduate course. Students will develop a range of skills and knowledge including:
- how to apply marketing theory to international case studies, markets, and issues
- advanced skills in the analysis of markets in an international context
- knowledge of ethical issues and their implications in marketing

Class 12th	No specific cutoff mentioned
Bachelors	58.0% A 2:1 honors degree, or international equivalent, in any subject Typically the university recognizes 58% from section 1 universities and 60% from section 2 and 3 universities as compared to a 2.1 and 55% from section 1 and 2 universities and 58% from section 3 universities as compared to a 2.2 in any of the following qualifications Bachelor degree Bachelor Pass or General degree in Arts, Science or Commerce Bachelor Special or Honours degree Bachelor degree in professional subjects
Exams	IELTS: 6.5 A minimum of 6.0 in all sub-skills PTE: 62 A minimum of 56 in all sub-skills
Additional info	ELP would be waived if a student has procured a score of 75% in English in Indian 12th Standard Examination((additional interviewing conditions may also apply) University would accept the above scores without interview provided if the students' undergraduate degree has been taught and assessed in English and they completed their degree studies no more than three years before the start of their course with the university

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