Bachelor of Marketing

Duration	4 Years
Level	Bachelors Program

A degree in Marketing is a specialization in business concerned with developing strategies and tactics to create value for customers. Marketing can involve many facets of the business — everything from the conception and design of the product or service to pricing, promotion, and distribution
At Duquesne, students’ will begin the marketing major by taking a three-course core curriculum, which includes sales fundamentals, buyer behavior, and marketing research
Students’ can then concentrate in one of three areas: Sports Marketing, Professional Selling & Marketing or Digital Marketing & Analytics
Each one of these concentrations has a separate applied capstone course where the student will be able to test out their marketing skills by performing a marketing project for a real company or organization

Class 12th	No specific cutoff mentioned Applicants must have graduated from a secondary school recognized as an acceptable equivalent to a U.S. high school and they must demonstrate a record of acceptable academic success In general, applicants are expected to obtain the U.S. equivalent of a minimum 3.0 Grade Point Average (GPA)
Exams	TOEFL: 70 IELTS: 6 SAT: 1080
Additional info	English language test scores are not required for admission to undergraduate programs, but strongly encouraged The application is evaluated based on the applicant's academic performance in his/her educational system at home, and not his/her English ability. This system allows the applicant to be accepted to a degree program even if he/she needs English support before beginning a full-time academic study Students without TOEFL or IELTS scores are tested on campus with Accuplacer exam and Writing Sample and are then placed into appropriate coursework upon completion

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