| Duration | 4 Years |
|---|---|
| Level | Bachelors Program |
- The program focuses on the domestic and global aspects of the marketing function, including strategy, research, sales management and communication
- The program teaches students to unravel the complexities of marketing in both for-profit and nonprofit organizations, managing both goods and services
- Topics of study include: Roles and functions marketing fulfills in society, Consumer decision-making process, Business-to-business marketing and the organizational buying process, Components of marketing strategy, including segmentation, targeting and positioning etc.
| Fees components | Amount |
|---|---|
| Tuition & fees | 2109458 INR |
| Hostel & Meals | 844164 INR |
| Insurance | 32592 INR |
| Mandatory Fees | 152486 INR |
| Books | 109860 INR |
| Total | 1139102 INR |
Entry Criteria
| Class 12th | No specific cutoff mentioned
|
|---|---|
| Exams | TOEFL: 79 IELTS: 6.5 SAT: Accepted |
| Additional info | • Official high school/secondary school transcript •Evidence of financial support •Recommendation from counselor or teacher •Essay |
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