M.S. in Marketing Analytics

Illinois Institute of Technology

Chicago, Illinois, USA
M.S. in Marketing Analytics
Duration1.5-2 Years
LevelMasters Program
  • Data has been called the oil of the digital era. Businesses are gathering ever-increasing quantities of data about customers and customer behavior, and technology, including social media, is drastically altering the way companies interact with and engage their customers
  • The rush to mine this valuable resource has created a demand for marketing analysts
  • The Master of Science in Marketing Analytics program delivers a curriculum that is finely tuned to the needs of the industry, with a focus on developing students’ knowledge and skills in business, analytical methods, and technology
  • Stuart School of Business’s location in Chicago, a growing hub of tech businesses, provides access to hands-on learning through internships, along with networking to help graduates launch their careers
  • This is a STEM-designated program, and international graduates of the program are eligible to apply for an extension for Optional Practical Training
  • Students can choose from the following concentrations:
    • Marketing analytics concentration
    • Marketing communication concentration 
Fees componentsAmount
Tuition & fees2381472 INR
Hostel & Meals1065642 INR
Insurance123556 INR
Transportation168452 INR
Activity Fee18310 INR
Student Service Fee65184 INR
New Student Fee21972 INR
Books and Supplies65916 INR
Miscellaneous249016 INR
Professional Co-Curricular Fee18310 INR
Total1796358 INR

Entry Criteria

Class 12thNo specific cutoff mentioned
Bachelors3.0 GPA
  • Applicant must have passed a four-year bachelor's degree or equivalent with a minimum cumulative undergraduate GPA of 3.0 on a 4.0 scale
ExamsTOEFL: 85
  • With a minimum section score of 20

IELTS: 7

PTE: 63
  • With a minimum section score of 53

GRE: 298

GMAT: 500

Additional info
  • During the admission process, Illinois Tech waives TOEFL or IELTS requirements if the applicants:
    • first or native language is English
    • have received a degree from an English-speaking institution and have attended that school for at least two years
    • school’s official medium of instruction is in English, per transcripts
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