Duration | 4 Years |
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Level | Bachelors Program |
- The course is ideal for students, who have a dedicated interest in marketing, sales and consumer behaviour, this pathway concentrates on the interaction between customers and businesses in the global marketplace
- The course will also equip students with essential modern expertise in entrepreneurship, management consulting, operations management, finance, accountancy, strategy and human resources
- It is a flexible degree giving students the chance to study abroad for a year, or work in industry for a year. This can give them a real competitive advantage and broaden their horizons when it comes to seeking employment
- Covering the foundation of business and management, this course also focuses on how customers and businesses interact in a global marketplace, allowing students to pursue specialist topics such as consumer behaviour, marketing communications, marketing research, marketing metrics and global marketing
- Students will also have full access to our cutting edge video and digital content creation suite and state-of-the-art facilities at the School of Management, including the Fujitsu Innovation Hub and presentation rooms
- Students will cover modules like Strategic Marketing Planning, Digital Marketing, Consumer Behavior, Statistics 2 for Business, Accounting for Business, Essential Analytic Skills for Business, Personal Skills Development for Business, The Global Context of Organization, etc.
Fees components | Amount |
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Tuition & fees | 1612578 INR |
Hostel & Meals | 405680 INR |
Transportation | 31947 INR |
Books and Supplies | 33874 INR |
Living Expense | 68966 INR |
Total | 540467 INR |
Entry Criteria
Class 12th | 70%
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Exams | IELTS: 6
PTE: 56
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Additional info |
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