Duration | 12 Months |
---|---|
Level | Masters Program |
- Grounded in the latest theory, this practical course will enable students to develop advanced strategic and digital marketing skills needed for a prosperous marketing career.
- This is a specialist master’s degree for students with previous qualifications in marketing and/or substantial marketing experience.
- Through this course students will learn about contemporary marketing issues and social and digital media scenarios, which are embedded throughout the course.
- Other key themes include insight management, innovation and entrepreneurship, customer management, campaign planning, paid, owned and earned media planning, marketing metrics, working with agencies and international marketing perspectives.
- Course Modules
- Strategic Marketing
- Social Media Strategy
- Managing Advertising and Communications
- Marketing Research in Practice
- Direct and Digital Marketing
Fees components | Amount |
---|---|
Tuition & fees | 1480732 INR |
Hostel & Meals | 537222 INR |
Books & Supplies | 52738 INR |
Miscellaneous Expenses | 52738 INR |
International Student Fee | 76065 INR |
Total | 718763 INR |
Entry Criteria
Class 12th | No specific cutoff mentioned |
---|---|
Bachelors | 50.0%
|
Exams | IELTS: 6
|
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