BA Honours in International Marketing with Placement Year

University of Westminster

London, London, UK
BA Honours in International Marketing with Placement Year
Duration4 Years
LevelBachelors Program
  • This course explores the complexity and diversity facing marketers when operating in the highly competitive world marketplace
  • It will give students the knowledge, skills and practical experience they need to pursue opportunities with international organizations in areas such as strategic marketing planning, market research, marketing communications, and brand management
  • During the course, students will explore  areas such as developing an international marketing strategy, global strategic management, managing brands, developing products, and implementing, coordinating and controlling the international marketing effort
  • Assessment methods may include essays, reports, presentations, case studies, videos, podcasts, and posters, as well as time-constrained in-class tests and exams
  • Students may choose to study English-taught courses for a year or can study abroad for a year or can take a one-year full-time placement
Fees componentsAmount
Tuition & fees1419880 INR
Hostel & Meals851928 INR
Transportation95842 INR
Other Expenses330122 INR
Course Essentials42596 INR
Total1320488 INR

Entry Criteria

Class 12th70%
  • Applicants typically need to have one of the following:
    • HSC XII: CBSE, ICSE, Kolkata, or Tamil Nadu boards with an overall average of 70% or above
    • HSC XII: West Bengal board with an overall average of 58% or above
    • HSC XII: Maharashtra or Gujarat boards with an overall average of 75% or above
    • HSC XII: All other state boards with an overall average of 80%+ or above
    • a recognized International Foundation course from a UK institution or an Indian institution following a validated UK syllabus. Entry requirements vary but we normally ask for between 60% and 65%
  • Subjects required: Maths and English
ExamsIELTS: 6
  • With no less than a score of 5.5 in each component

PTE: 54
  • With no less than a score of 51 in each component

Additional info
  • University may also accept high X and XII scores in English from CBSE, ICSE and Maharashtra boards to waive off English requirement
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